Welcome to the 2018 Edition of The Mobile Century
In this edition, published to coincide with our annual Welcome Reception during Mobile World Congress 2018 in Barcelona, we seek and explore many “solutions for a complex world”. Each essay examines a different aspect of the challenges that face mankind – be they environmental, economic, social or even existential, and how we can use digital and mobile technologies to address them. While there are some notes of caution, especially about the potential threats to personal privacy and individual expression represented by the rising use of big data analytics, arti cial intelligence and machine learning, we also discuss the many opportunities that will arise from these new technologies. The consensus is that we in the industry have a special role in advocating for education of the consumer about these services, as well as transparency in our use of big data and AI based systems, so that consumers continue to trust and see the bene ts in these services.